Wood Identity is more than a brand—it's a legacy that began in 1940 with the skilled hands of our founder’s grandfather, a gifted wood artist and carpenter whose love for the craft shaped generations to come. His son, George El Hayek, carried forward that passion with dedication and precision, becoming a respected name in woodworking.

Today, the tradition lives on through Hiba El Hayek—a civil engineer by training and a woodworker by heritage. As the third generation to lead Wood Identity, Hiba combines engineering expertise with inherited craftsmanship, reimagining wood in ways that are both innovative and timeless.

Each piece we create carries a story—of legacy, skill, and a deep respect for the material. With decades of combined experience and an unwavering commitment to detail and professionalism, Wood Identity continues to honor its roots while crafting for the future.

  • Our Mission


    At Wood Identity, we envision a world where the warmth, elegance, and authenticity of wood enhance everyday living. Through expertly crafted interiors, sustainable prefabricated wooden homes, distinctive products, and hands-on workshops, we aim to inspire a deeper connection to nature and craftsmanship. We strive to be a leading force in redefining modern living with wood—where every space and creation reflects individuality, quality, and respect for the environment.

  • Our Vision


    We envision a world that deeply values the craftsmanship behind wood—where people surround themselves with high-end, aesthetically pleasing creations that reflect timeless design and superior quality. By blending tradition with innovation, we aim to inspire appreciation for artisanal excellence in every home, space, and experience we help shape.